Apr 20, 2019

LG UltraFine 4K Display Pulled from Apple Stores Yesterday

Image via Michael Billig/YouTube 
The successor of the Apple Thunderbolt Display, named the LG UltraFine 4K Display, has been discontinued by Apple since yesterday. Their main purpose is to hook up your 2016, 13 or 15-inch MacBook Pro with Thunderbolt 3 to these displays, but after it was out of stock for a sparsely long time, Apple has decided to omit the sales of the 4K external monitor.

Firstly, we remember that when the Apple Thunderbolt Display discontinued in mid-2016, the LG UltraFine 4K Display replaced Apple’s very last, external Thunderbolt Display for the MacBook Pro. It has P3 display color support for the first time, and 60W of power to charge a MacBook. The display retails for its regular price at $700 at the Apple Online Store prior to its discontinuation by the Cupertino firm.

Secondly, LG already released a newer generation of the 4K UltraFine Display, but it cost slightly more at $1300 and it’s not co-designed by Apple. That’s one of the factors on why Apple pulled this product out of their online store because they don’t want to replace the last generation of the model and sell the 5K version instead.

Lastly, Apple is still retailing the 5K LG UltraFine Display for $1300, the same price as the second-generation 4K UltraFine Display. Best Buy still sells the original, 2016 4K LG UltraFine Display, at the same regular price at $700.

Albeit with the two companies, LG didn’t discontinue the entirety of this external display. The company is just trying to upgrade its products independently so Apple can keep discontinuing their products from their stores once a new, upgraded version rolls out. On the other hand, they might be starting to retail the products in other tech stores other than the Apple Store so Apple won’t be selling third-party products exclusively from them anymore. But the real answer to this isn’t out for the public yet.

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