Jun 25, 2019

He Could Be Apple's Next Senior Vice President Of Worldwide Marketing

According to the AdAge report, Arthur Sadoun, CEO of Publicis Group, confirmed in a letter that Chief Creative Officer Nick Law will join Apple this September. Law said in a statement that "this was a very hard decision", but "the once in a lifetime opportunity to work with a brand I’ve admired my whole life was too good to ignore."


Publicis Groupe, France's largest advertising and communications group, as well as the world's third largest advertising holding company with annual revenue of $11.7 billion, was founded in 1926 and is headquartered in Paris, France. Nick Law joined the Publicis Group in April 2018 and runs Publicis Groupe's New York department.

Prior to Publicis Groupe, Law worked for R/GA for 18 years as Chief Operating Officer and R/GA is also a well-known advertising company. Responsible for Apple's Worldwide Marketing is Senior Vice President Phil Schiller, and Nick Law's qualifications enabling him to serve as Apple's next marketing SVP. After joining Apple, he may become the Marketing Director and report directly to Schiller.

Recently, Apple just released two services, namely the game subscription service Apple Arcade and the video stearming service Apple TV+, so maybe the hire of Nick Law is to better promote the services.

Image Via AdAge

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