Jan 8, 2020

Apple Launches Night Mode Photo Challenge For iPhone 11/11 Pro Users

Apple has launched a "Night Mode" photo challenge worldwide. Participants simply take a stunning Night Mode photo with iPhone 11, iPhone 11 Pro or iPhone 11 Pro Max and share them on Instagram or Twitter and using the hashtags #ShotoniPhone and #NightmodeChallenge, users in China, however, can post their photos on the social network Weibo using #ShotoniPhone# and #NightmodeChallenge#.


Apple's Shot on iPhone photography contest is held every year. This year, however, the company will accept submissions today through January 29. You must be 18 years of age or older to participate, and this challenge is not open to Apple employees or their immediate families. Photos can be straight from the camera, edited through Apple’s editing tools in the Photos app or with third-party software.

A panel of select judges will evaluate submissions to reveal five winning photos on March 4.

Apple says that the winning photos will be celebrated in a gallery on Apple Newsroom, apple.com and Apple Instagram (@apple). They may also appear in digital campaigns, at Apple Stores, on billboards, or in a third-party photo exhibition. Apple will pay a licensing fee to the five winning photographers for use of such photos on Apple marketing channels.

Here are a few of tips Apple provided when shooting Night Mode photos:
  • Night mode automatically comes on in low-light environments. If the yellow Night mode icon is showing, you’re shooting with Night mode.
  • Night mode determines capture time based on the scene, and displays this time in the Night mode icon. You can tap on the Night mode icon and adjust the slider to Max to extend the capture time.
  • Try propping up your iPhone or using a tripod for a longer capture time at the darkest time of night.
Apple introduced iPhone 11, iPhone 11 Pro, and iPhone 11 Pro Max last fall, it have greatly improved camera performance. The three iPhones on the hardware have added a 12-megapixel ultra wide-angle camera with a 120 ° viewing angle. Software wise, it includes new tech like Deep Fusion and the new generation of Smart HDR, but also add the highly-anticipated "Night Mode". This year's Apple Photo Contest will feature the "night mode" theme.

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