All-New Apple Sanlitun Opens In Beijing, Replaces Apple's First Retail Store In China

Apple has announced the opening of its new Apple Sanlitun retail store in Beijing, China. The store is located across the original store it ...

Apple has announced the opening of its new Apple Sanlitun retail store in Beijing, China. The store is located across the original store it replaces which opened back in 2008 as Apple’s first retail store in China.

The new store features many of Apple’s latest retail design updates, including a Forum, Viewing Gallery, and Boardroom. The Forum will be the future home for Today at Apple, where the store will host some of Beijing’s greatest artists, musicians, and creatives who will showcase and teach their process. The new shop is double the space of the previous one, and customers will have ample room to meet with a Genius or experience Today at Apple.

First in a retail store in China, Apple Sanlitun features Apple’s integrated solar array. The array will provide power to the store below, which, like all Apple facilities worldwide, runs exclusively on renewable energy.

Deirdre O’Brien, the company's retail chief, said that this store "sets a new standard for Apple Retail in China.”

“This store sets a new standard for Apple Retail in China and we’re thrilled to build on our history in Beijing,” said Deirdre O’Brien, Apple’s senior vice president of Retail + People. “We look forward to operating Apple Sanlitun, and all of our stores around the world, with the health and safety of our customers and teams as our top priority.”

Since opening 12 years ago with 52 team members, Apple Sanlitun has welcomed more than 22 million visitors — the equivalent of every resident of Beijing passing through its doors. Now, the store is home to 185 team members, who today will open a new era for Apple in Beijing.