Apple today introduced iPhone 12 Pro and iPhone 12 Pro Max, which features an all-new design with Ceramic Shield, LiDAR Scanner, Super Retina XDR display, and more.
“This is a huge leap for iPhone, bringing the best 5G experience in the market and delivering our most advanced technologies to users who want the absolute most from their iPhone,” said Greg Joswiak, Apple’s senior vice president of Worldwide Marketing. “Each generation of iPhone has changed what we expect from a smartphone, and now with 5G, iPhone 12 Pro provides a new generation of performance. Our tight integration of hardware and software enables incredible computational photography features like the expansion of Night mode to more cameras, and introduces support for HDR video with Dolby Vision. A state-of-the-art LiDAR Scanner means users can experience AR like never before, and also offers benefits to the camera with faster autofocus in low light and the introduction of Night mode portraits. These experiences and so much more make this the best iPhone lineup ever.”Like the iPhone 12 series, iPhone 12 Pro models offer the broadest 5G coverage worldwide. Models in the US support millimeter wave, the higher frequency version of 5G, allowing iPhone 12 Pro models to reach speeds up to 4Gbps, even in densely populated areas. There is also this Smart Data mode, which extends battery life by intelligently assessing 5G needs and balancing data usage, speed, and power in real-time.
The new A14 Bionic chip on the iPhone 12 models have the fastest CPU and GPU by up to 50 percent compared to the fastest competing smartphone chips. A14 Bionic also features a 16-core Neural Engine — for an 80 percent increase in performance — that is capable of completing 11 trillion operations per second, enabling improved performance on even the most intense ML models.
Designed with premium materials, iPhone 12 Pro models boast a new, sophisticated flat-edge design that features a gorgeous surgical-grade stainless steel band paired with a precision-milled matte glass back, and introduces the incredibly durable Ceramic Shield that increases drop performance by 4x.
With impressively larger, edge-to-edge displays with reduced borders in familiar sizes, the 6.1-inch iPhone 12 Pro and 6.7-inch iPhone 12 Pro Max features a Super Retina XDR display that can reach 1200 nits peak brightness.
iPhone 12 Pro includes the new seven-element lens Wide camera with an ƒ/1.6 aperture, the fastest ever on an iPhone, for a 27 percent improved low-light performance in photo and video; the Ultra-Wide camera with a 120-degree field of view, and a 52 mm focal length Telephoto camera with an optical zoom range of 4x.
On the other hand, iPhone 12 Pro Max comes with a new ƒ/1.6 aperture Wide camera boasts a 47 percent larger sensor with 1.7μm pixels for a massive 87 percent improvement in low-light conditions. It also includes the expansive Ultra-Wide camera and a 65 mm focal length Telephoto camera for increased flexibility with closer shots and tighter crops. Combined, this system offers a 5x optical zoom range.
Coming later of this year for both models is the new Apple ProRAW, which combines Apple’s multiframe image processing and computational photography with the versatility of a RAW format. Moreover, iPhone 12 Pro models can also shoot HDR video with Dolby Vision and is the first and only device in the world to enable an end-to-end Dolby Vision experience.
Unlike the iPhone 12 series, iPhone 12 Pro models have an all-new LiDAR Scanner, offering the ability to measure light distance and use pixel depth information of a scene. It delivers faster, more realistic AR experiences and improves autofocus by 6x in low-light scenes for more accuracy and reduced capture time in photos and videos. This advanced hardware, combined with the power of the Neural Engine of A14 Bionic, also unlocks Night mode portraits, rendering this unique low-light bokeh effect.
Finally, Apple introduced MagSafe, a new wireless charging system, which includes an array of magnets around the wireless charging coil, optimized for alignment and efficiency, that perfectly connects to the iPhone every time. MagSafe chargers efficiently provide up to 15W of power, while still accommodating existing Qi-enabled devices. There are new silicone, leather, and clear cases that easily snap onto the back of the iPhone, and a leather wallet.
iPhone 12 Pro and iPhone 12 Pro Max will be available in 128GB, 256GB, and 512GB models in graphite, silver, gold, and pacific blue starting at $999 and $1,099, respectively. You will be able to pre-order iPhone 12 Pro beginning at 5 a.m. PDT on Friday, October 16, with availability beginning Friday, October 23, and pre-order for iPhone 12 Pro Max will begin at 5 a.m. PST on Friday, November 6, with availability beginning Friday, November 13.
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